
Certified in email marketing measurement, testing and optimization.
Consumers and partners are looking for you, but can you be found where they're looking? Wary of those offering solutions by simply stating "Facebook!"?
Contact me today to optimize your digital marketing investments.
No matter what the size of your business is, eMarketing using the Web, Email, Social Networks, Mobile and Search Engines is one of the most cost effective, flexible and measurable means to reach your customers.
Having a presence on the web is the first step, but what next? Is your site found high enough within organic listings when customers search for your products, services or specialty? Are you depending on Pay-Per-Click ads to keep your brand top of mind? Are your customers landing on the right page at the right time, or are they bouncing straight back to the original search results?
Have you considered when you want your pages appearing and when you don't want them appearing?
With the explosion of social media, are you confident your brand is being represented fairly across Facebook, Twitter, Pinterest, and within the blogoshere? Reputation management is just as important as your marketing as well as your customer service. Remember, there's thousands of "friends" out there exposed to all the comments, tweets and blurbs your customers make online.
Most companies focus on where they want their site appearing on search engines based on positive keywords. However, it can be just as important to concentrate on keeping your pages from listing on other specific search terms or other sites that could negatively affect your brand reputation.
Maybe you're happy with the amount of traffic to your site, but unsure how and if you can convert that traffic to sales or further the engagement with visitors.
It's important to keep in mind who you are attracting in both organic and paid search placement as well as social.
Some think more traffic the better, but is that really the purpose of your web site? Wouldn't it be better if the majority of visitors to your site were actually looking for your services and products and will turn into an eventual sale even if it meant lower total visits?
Do your current processes have the ability identify where your prospects and customers are in the buying decision process? Is every aspect of your communications tested to ensure what you're serving the customer is what they respond to?
I can help your business optimize your planned or current digital marketing investments to ensure you're getting the most for what you're already paying for and develop comprehensive, measurable strategies and tactics to grow your business online.